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New Rules in the Communications Economy - 3
Executive Summary: vol. 2; issue 2
Presented by: John Giere, Editor-in-Chief and Chief Marketing Officer - Alcatel-Lucent
In 14 minutes you can gain the essence of what’s covered in the New Rules in the Communications Economy edition, including highlights and perspectives from a selection of articles and key success factors from our featured customer case studies.
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New Rules in the Communications Economy - 3
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New Rules in the Communications Economy - 2
Geopepper™ Applications Usher in a New Era of Geographic Messaging Services: vol. 2; issue 2
Authored by: Mark Steven Disbrow, General Manager, Geographic Messaging Services Platform, Alcatel-Lucent
Over the past few years, there has been a tremendous amount of excitement surrounding two new revenue-generation opportunities in the Information and Communications Technology world: advertising and location-specific services. Alcatel-Lucent Bell Labs has developed a unique Geographic Messaging Services Platform (GMSP) that allows customers to successfully participate simultaneously in both of these opportunities with new and innovative end-user services.
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New Rules in the Communications Economy - 2
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New Rules in the Communications Economy - 1
Trends: Getting to a Segment of One: vol. 2; issue 2
Authored by: José de Francisco López, Director of New Ventures & Market Development, Wireless Networks, Carriers Business Group, Alcatel-Lucent
In an environment where customers can readily choose where to take their business – and are savvy enough to want personalized, user-friendly services instead of just taking whatever is offered by a network operator – traditional mass market analyses are no longer sufficient to ensure success.
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New Rules in the Communications Economy - 1
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Anywhere Anytime Communications - 3
Executive Summary vol 2; issue 1
Presented by: John Giere, Editor-in-Chief and Chief Marketing Officer - Alcatel-Lucent
In 14 minutes you can gain the essence of what’s covered in the Anywhere, Anytime Communications edition, including highlights and perspectives from a selection of articles and key success factors from our featured customer case studies.
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Anywhere Anytime Communications - 3
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Anywhere Anytime Communications - 2
Trends: Accessibility of Services and Networks: vol. 2; issue 1
Authored by: Pierre Tournassoud, Vice President Network & Technology Strategy - Alcatel-Lucent
This article discusses how new wireless tools offer affordable and ubiquitous access to underserved markets in both developed and emerging economies.
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Anywhere Anytime Communications - 2
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Anywhere, Anytime Communications - 1
Public Safety Use of Commercial Broadband Wireless Technologies: vol. 2;issue 1
Authored by: Dr. Kenneth Budka, Director of the Network Performance and Reliability - Alcatel-Lucent
In about 3 minutes, learn how new technologies and initiatives enhance the ability of public safety networks to communicate smoothly in times of crisis.
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Anywhere, Anytime Communications - 1
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Business Critical Communications - 3
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Business Critical Communications - 2
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Business Critical Communications - 1
Mobilizing the Enterprise: vol.1; issue 2
Authored by: Nadia Mordelet, Vice President in charge of Strategic Planning and Business Development in Convergence /Multimedia and Payment Division - Alcatel-Lucent
This article shares the findings of a 2007 Alcatel-Lucent sponsored market study, conducted by the Economist Intelligence Unit, which shows a global trend toward widespread enterprise use of mobile technology with only a minority of companies developing a clear strategy to guide them.
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Business Critical Communications - 1
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Competitive Transformation
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